what makes a strong logo image

What makes a strong logo?

As with any strong brand, the journey starts with a recognisable, memorable, visually appealing logo. But what makes a strong logo?

To understand what a logo is, we first must understand what the main purpose of logos is. The design process must aim to make the logo immediately recognisable, inspiring trust, admiration, loyalty and an implied superiority. The logo is a vital aspect of a company’s commercial brand or economic entity. and its shapes, colours, fonts, and images sets it apart from other logos in the same market niche. Logos are used to identify.

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed at any size and, in most cases, be effective without colour. A great logo essentially boils down to two things: great concept and great execution.

At PHR Solutions, we take all these facts into consideration when developing your brand. Get in touch, and lets see how we can help you

 

 

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