Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. All profits, and nothing else. By doing this, they miss why “branding is essential” to their small business. Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their supposed small-fish status, small businesses do little more than come up with a fun logo and some flashy business cards.
But branding is important for businesses of all sizes because it increases their value, gives employees direction and motivation, and makes acquiring new customers easier.
Of course first instinct for any small business owner would be to sell their products and services in order to turn a profit, but what if your brand was there to accompany you in getting your message and voice out there?
I came across this really cool article which breaks down the reasons why branding is essential for small business. They break down the ‘WHY’s’ such as branding creates TRUST, improves RECOGNITION etc.